HOW TO WORK WITH FOOD, CELEBRITIES AND CHILDREN

The Smalls came to me with a project for HelloFresh. The brief - for me to write & direct a 3-part comedy mockumentary series where a famous comedian interviewed three families about how HelloFresh has helped them.

Taking inspiration from Modern Family, I wanted everything to add humour to the film, from the script to the camera work through to editing and the performances from the acting talent.

Agency: The Smalls
Client: HelloFresh

2x CHIP SHOP AWARD NOMINATIONS
93% increase in new users to HelloFresh’s landing page.