Remember the mattress revolution in the UK?

For some reason that no-one can explain, a new form of mattress was born. And Simba was leading the charge. The only issue - how to set yourself apart from everyone else in the market?

I came on board to write and direct a scripted series each showing different family members enjoying the ease and comfort of a new Simba hybrid mattress.
The campaign performed really well, with a big raise in awareness and desire for purchase amongst consumers.

All without slow motion shots of people sitting on sofas whilst telling them the sale is still on…

Client - Simba
Agency - The Smalls
Prod Co - Mid-Brow Studios Limited
Writer/Director - Me
DOP - Hamish Anderson